A good content shoot starts before the camera comes out. Whether you’re welcoming a creator to a property or planning lifestyle content for your brand, a clear brief makes the time together more useful.
1. Choose your main goal
Decide what the content needs to communicate. You might want to introduce a new space, explain an experience, highlight a detail, or refresh your social library. One clear priority helps keep the shoot focused.
2. Share the practical details
Include the location, access instructions, available spaces, timing, and any restrictions. Mention what needs permission, which areas won’t be ready, and who will be the contact on the day.
3. Build a short must-have list
Pick the moments you really need, then leave room for creative discoveries. For a property, that could mean a room overview, the arrival experience, a standout amenity, and a few details that make the stay feel personal.
4. Prepare the space
Walk through the areas that will be photographed. Clear clutter, tidy surfaces, and check that featured amenities are ready to use. Small distractions can become much more noticeable on camera.
5. Know where the content will live
Share whether you need vertical social videos, website photography, or assets for advertising. Agree on deliverable counts, formats, usage rights, review expectations, and delivery timing before filming.
6. Make space for the real experience
Leave enough time to experience what makes the location special. The walk to the view, the light on the patio, and the way a space feels can be just as useful as the planned shots.
A helpful brief doesn’t need to be complicated. Clear goals, honest details, and a little flexibility are a great place to start.