“Let’s work with a creator” can mean a few different things. Before choosing a package, it helps to decide whether you need content for your own channels, a feature on a creator’s account, or both.
UGC gives your brand content to use
In a UGC collaboration, the creator produces agreed content for the brand. That might be a vertical video, photography, an on-camera introduction, or a voiceover-led experience story.
The deliverables are the focus. Posting on the creator’s account is something to discuss separately, rather than assume is included.
A creator feature introduces your brand to an audience
A feature is published on the creator’s own channel. The audience, storytelling style, and fit with the brand matter here. Ask for recent audience insights and examples of previous content to help you assess that fit.
A follower count gives some context, but it doesn’t promise a particular number of views, inquiries, or bookings.
You can combine the two
A project can include a creator feature alongside files for your own social channels. Be specific about which content will be posted, which assets will be delivered, and the timing for each.
Agree on usage before the shoot
Organic social posting, website use, paid advertising, editing permissions, and raw footage should all be discussed in the proposal. Clear expectations make it easier to build a useful package and avoid surprises later.
For my collaborations, I like to start with what you actually need. If your team needs fresh assets, we can talk UGC and photography. If you’re looking for a TravelChatt feature, we can build that into the conversation too.